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The WatchIt! Watch Fair 2024 was a resounding success, bringing together 30 of the finest British watch brands under one roof at the Village Hotel Solihull. On June 22, 2024, around 500 visitors gathered to immerse themselves in the world of horology, showcasing the best of British craftsmanship and innovation.

This year’s event featured an impressive lineup of brands, including Beaucroft Watch Co, Benjamin James Watches, Boken, Bold Timepieces, Bvor Watches, Christopher Ward, Duckworth Prestex, Edward Christopher, Escudo Watches, Farer, Fears, Golby Watches, Great British Watch Company, Helicon Watches, Isotope, Marloe, MHD, Monro, Pinion, Pompeak, Schofield, Sidereus Watches, Studio Underd0g, Timor Watch, Van Brauge, Vertex, Watches of Lancashire, R. Day Watches, and Zero West. The diverse selection offered something for every enthusiast, from traditional timepieces to cutting-edge designs.

The Midlands location was chosen for its accessibility, providing a convenient alternative to the often congested London watch events. Visitors appreciated the ease of travel and the relaxed environment of Solihull. This decision paid off, as many attendees noted the comfortable setting and ample parking, making the experience enjoyable and stress-free.

Quotes from visitors highlight the event’s success:

Looking forward to next year!

A really great event, and a great opportunity to get closer to the brands, watches, and people that make this hobby so much fun.

This was my first watch exhibition. What a great relaxed environment. Loved it and will be back next year!

An excellent way to see the best of British watchmaking in the metal.

WatchIt! 2024 was my first watch event. I had a great time talking to all the brands and handling watches in the metal that you cannot see on the high street. I cannot wait for the next one!

The event far exceeded my expectations. Admittedly I went along because it was local and I wanted to see a particular piece from one of the exhibitors but came away having discovered some great brands I’d never heard of previously.

My second year at the WatchIt Watch Fair and in spite of the distance from Leeds to Brum it’s definitely worth it. To get hands-on with the watches from the brands and chat with, in most cases, the guys who created them is wonderful. I will be going to the next one for sure.

Exhibiting brands were equally enthusiastic about the fair:

Another great event! We’ll be back next year for sure.

Thank you to Josh & team for accommodating our first time at WatchIt! We’ll be back!

Well-organized, good selection of brands and managed to attract a good number of quality watch enthusiasts, buyers, and collectors.

The 12&60 events are simple and easy, meaning no overly complicated communications and setup. Simple as show up, do the work, go home. The event format we have been asking for years. Different locations, easy parking, and good value so that multiple events can be scheduled for the year. Well done Josh.

A great show for the true watch enthusiast!

The WatchIt! Watch Fair provided a unique opportunity for watch lovers to interact with the creators behind their favourite brands, see the latest models in person, and experience the craftsmanship firsthand. The event’s relaxed and welcoming atmosphere allowed for meaningful conversations and a deeper appreciation of the art of watchmaking.

The fair also strategically placed itself well in the horological calendar, giving enthusiasts plenty of time between other major watch events. This timing, coupled with the fantastic selection of brands, ensured a well-rounded experience for all attendees.

As the watch fair concluded, the anticipation for next year’s event began to build. The success of the 2024 iteration has set a high standard, and with positive feedback from both visitors and exhibitors, the “WatchIt! Watch Fair” promises to continue being a highlight in the British watchmaking calendar.


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