Breaking news! The WatchIt! Watch Fair is back.
On Saturday 20th June 2026, we’ll be heading to voco St. John’s Hotel in Solihull (Birmingham) for what is shaping up to be our biggest event yet.
Since launching WatchIt! in 2019, the aim has been simple: bring together great watch brands and genuine enthusiasts in a relaxed, welcoming environment — and that’s exactly what this event continues to deliver.
What to expect
We already have around 40 brands confirmed, with more being added in the lead-up to the event.
That means:
- A wide mix of independent and microbrands
- The chance to see, handle, and try watches in person
- Direct conversations with the people behind the brands
- A room full of like-minded watch enthusiasts
- Giveaways!
If you’ve been to a previous WatchIt! event, you’ll know the format — approachable, social, and focused on the watches themselves.
If you haven’t, this is the perfect place to start.
Event details
- Date: Saturday 20th June 2026
- Location: voco St. John’s Hotel, Solihull, Birmingham
- VIP entry: 10:00 (includes early access + a drink)
- General admission: 11:00
- Closing time: 16:00
Tickets now available
For the first time, we’re introducing ticketing for the event.
This allows us to:
- Manage capacity properly
- Improve the overall experience for both brands and attendees
- Continue growing WatchIt! in a sustainable way
Tickets are limited, and based on previous events, we expect them to move quickly.
You can secure your ticket here:
https://watchit.eventbrite.com/
Learn more about the WatchIt! Watch Fair and view the brand roster here:
https://watchitfair.com/
Why attend?
WatchIt! has always been about making the watch world more accessible.
No barriers, no pressure — just a chance to:
- Discover new brands
- Spend time with watches you won’t see elsewhere
- Meet others who share the same interest
Whether you’re deep into watches or just getting started, you’ll get something out of the day.
Final thoughts
Each WatchIt! event has grown from the last, and June 2026 is set to be the biggest yet.
If you’re planning to come along, I’d recommend getting your ticket sorted sooner rather than later.
Hope to see you there!
— Josh
P.S, to keep up to date, join our dedicated Facebook Group:
https://www.facebook.com/groups/watchitfair/
