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If you care about British watchmaking, there was only one place to be last Saturday: British Watchmakers Day in London.

Last Saturday I travelled to London for my first British Watchmakers Day. I had missed the previous two editions due to being on holiday — not this time! Although it was almost a near miss again, as I travelled back from holiday the day before (Friday) just to make sure I wouldn’t miss out.

Organised by the Alliance of British Watch & Clockmakers, the event brings together many of the most exciting independent brands in the UK. For enthusiasts, it’s a rare opportunity to see dozens of British watches in one room and meet the people behind them.

I had heard that crowd management had been a pretty serious issue previously. In earlier years they had 600 people per session — one in the morning and one in the afternoon — which meant things got very cramped. This time, however, they switched to three sessions (10–1, 1–4, 4–7) with fewer people in each, and it worked brilliantly. There was a great buzz around the place, but you could actually move around and see the watches.

I was in the 1–4 session. Towards the end I started to feel for the exhibitors, who were clearly getting tired after talking all day already — especially with the knowledge that another few hundred guests were about to arrive and they’d be doing it all again for another three hours!

As an event itself, it was truly excellent, and something I aspire to work towards with my own event in the Midlands: the WatchIt! Watch Fair.

My only concern is where they go from here. If they stay at this stunning venue they are already limited for space, and the exhibitors are about 90% the same each year with only a handful changing between editions. Also, the pricing structure has unfortunately pushed out some of the smaller brands who are still doing fantastic work.


My highlights and favourite two watches

My absolute favourite watch on display was the Clemence Photic MkII.

Everything about this watch is incredible for the price. The build quality — with its scratch-resistant coating rated to 1000 HV — the frankly insane double-articulated bracelet, the sublime finishing and chamfering. The design is simple, legible, bold and modern.

And… it’s assembled in Britain.

All for £649 on the bracelet. Quite frankly, that’s insane.

The Munro was equally brilliant, but visually I slightly preferred the Photic.

The second watch which truly blew me away was the Sidereus Sidus GMT.

Every Sidereus watch is hand-assembled, regulated and tested in Ireland, and you can instantly feel the quality the moment you handle one. The design of the Sidus GMT is also superb: wide concentric circles organise the dial beautifully, while the day/night indicator is integrated into the under-dial disc used to display the second time zone. The applied logo at 12 ties the whole dial together and draws the eye perfectly.

A very special piece.


Further watch awesomeness

Right — let’s get cracking with plenty more where that came from.

Christopher Ward’s Loco special edition sold out in just 25 minutes. Truly magnificent workmanship and a perfect example of what Christopher Ward does best: serious haute-horology ideas delivered at a surprisingly accessible price.
The Nimrod collection by Abinger was another superb example of getting the basics absolutely right: bold, simple design with excellent legibility and impressive build quality. Like the Clemence, it’s hard to beat at around £650.
Arken’s Alterum is another example of what modern British watchmaking has to offer. These absolute tanks of a watch come in at just £600. Anti-scratch titanium case, a clever quick-release strap system, a modified Miyota 9015 movement and a ruggedly handsome design.
The Adley BMT-T1 is a radical design, superbly executed. If you’re into cycling, this is absolutely the watch for you.
Möels & Co’s 369 is a gorgeous example of minimalist design done properly — simple, distinctive and beautifully finished.
Swan & Edgar’s Horizon offers genuinely mind-boggling value at £795. Assembled in Britain, it features an enamel dial, an 18ct gold triangle at 12 (substantial and clearly high quality), and a highly regulated Miyota 9015 movement.
Stopping by the Bremont table, the Supermarine and Altitude stood out to me. I particularly loved the wave-pattern textured dial and the bold design language. The Altitude remains a consistent best-seller thanks to its intricate Trip-Tick case construction and military-inspired styling.
Apiar’s titanium cases are produced using laser powder bed fusion — a manufacturing technique more commonly associated with rockets and high-performance automotive engineering used by the likes of NASA and Bugatti. A fascinating and unusual construction method. Their BWMD special edition was inspired by the London Underground, with a gorgeous dial hand-filled with enamel paints by dial artist Chris Alexander. Impressively, the watch is entirely made in the UK.
Golby had one of the busiest stands of the day, offering chunky, substantial divers in a wide range of colours at very reasonable prices.
I absolutely love the Sher Kids & Teens Watch and what it stands for. The clear design makes learning to tell the time incredibly easy, and the sizing is perfect for smaller wrists. A robust, well-built watch that’s ideal for getting young people into watches. Their dive watch — created in partnership with That Watch Podcast — is also fantastic.
Anoma’s Swiss-made A1 Optical has a beautiful case shape inspired by a pebble — smooth, organic and very distinctive.
Although he wasn’t exhibiting, I also met Kieron (Top Tier Ticker on YouTube) wearing a prototype from his brand new brand: Area Nostalgia. Inspired by a British clocktower, the designs are elegant and beautifully detailed.

Who was there?

As the title suggests — who wasn’t there?

Here are some of the people I managed to snap photos of. There were plenty more, but there simply wasn’t enough time to speak to everyone!

Roger Smith — one of the founders (and Chairman) of the Alliance of British Watch & Clockmakers. He is world-renowned for creating completely bespoke, hand-crafted watches using the legendary Daniels Method.
I had a great chat with the ever-friendly Rikki from Scottish Watches. Is there a better watch podcast out there? Unlikely.
Jason Hutton from The Timepiece Show, who is taking Canada by storm and organising hugely successful watch events.
Tim Vaux is an absolute gentleman and a highly respected watch writer and photographer creating some of the best watch content out there.

Zach Weiss, co-founder of Worn & Wound. I have to admit — I got a little starstruck when I saw him.
Sophie from Sophie’s Watch World on Instagram was exceptionally friendly and approachable.
It was great to catch up with Hamish Robertson from The Watch Collector’s Club. He is always generous with tips and advice on watch event organising. Definitely check out the events they run in Glasgow, Manchester and Southampton.
And then there was his fantastic Casio ring watch, which I now very much need to get myself.
Ben James Hodges, writer at Fratello and all-round cool dude.
Andrew Morgan Watches was in the corner with his sumptuous voice and charming wit.
Andrew McCutchen from Time+Tide was as excitable and effervescent as ever — constantly on the move like a very enthusiastic puppy.
Adrian Hailwood, aka The Watch Scholar, is a true expert with decades of experience in the luxury watch world.
Tom from WatchGecko was zipping around speaking to as many people as he could (me included!)
And finally — Bark & Jack coffee. At £3 it was probably the nicest coffee in London.

All in all, it was a superb day — and the three-hour time slot simply wasn’t enough to see everyone.

Events like this show just how strong and diverse modern British watchmaking has become. I’m already looking forward to the 2027 edition.

In the meantime, if you want to get your watch exhibition fix, come along to WatchIt! Watch Fair in Birmingham on 20th June 2026.

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